https://www.brittanywaterson.com/work daily 1.0 2025-08-21 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131548467-Z1RSE1Z2WGOFVJICTJP5/InstaDri_2.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702206074-3W2RM6P87FTTR726MA3L/1x1_Heart-Spill_009_f1_srgb.jpg Work - Pride 2019 Xtreme Wear https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203764710-YK9PZHI1UZYN3UXY5B2R/1x1_191450-09-0389_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203172831-7IT863QGZMF2JCI0NXDM/French_Outline.gif Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083419526-4A268J64X0GR53GL7487/SallyHansen_Neon_MidnightStill_Pack.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131837535-WAMNZ3QHN6CMCQDBI61P/Rimmel_Crease_portrait2.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131793261-VU7JNY8GXA9NS4X9KEW5/Rimmel_Electric_eye_cu.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579291544126-2CTL8GCU2SE5WYMI351H/Look_03_24HR_Kohl_Eyeliner_Look2_Aissata_0024_Rtch_1x1.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579202467389-A0T7S3X81NT1AINM0O3C/Lili_national.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576099896098-J67YJSPHBAMQEP5FJLTJ/COPPEREYENIGHTSQ1.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609425593973-L7TSZB9IKABH53Q2RH9W/opi-washington-dc-fall-winter-2016%2B%25281%2529.jpg Work - OPI https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609445485866-8PYOF5CSPXZZ0AUBU4W1/header-banner-mobile_x800.png Work - Splashe https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1539986060992-NZA6FD9LYZ4560EKHBWQ/SallyHansen_MultiColorStills_0664_RGB.jpg Work - Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1544482176690-WQ27EMDNANVQOBDWK8CJ/d7ac404ea52aaed5235804e8ad2049fc6628ee37.jpeg Work - Rimmel London https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609426068940-O7GFEUXAYEIKOSHTJ9YW/Jelly-Belly-x-Sally-Hansen-Collection.jpg Work - Sally Hansen https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609424880359-BGJU342S4R4985PIOPQQ/car2go1280.jpg Work - Long-Form Writing & Blog Posts https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576087206011-T4YWN3UQ0Y0E2IDKOPZB/Trend+Val+1 Work Excerpt from Trend Forecasting Case Study https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093881776-MY28MOC7HAD57IK7LG9F/Screen+Shot+2019-12-11+at+2.50.14+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093888439-PFE8K6NMJEWJ8XWAYU2H/Screen+Shot+2019-12-11+at+2.50.30+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093920790-O3KQR35JYWI5IHPY0H46/Screen+Shot+2019-12-11+at+2.50.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093907674-IZ4MKDLLJSGY1BBW3APK/Screen+Shot+2019-12-11+at+2.50.55+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576094512494-RFURV8VZ9646NP5O0YH0/Screen+Shot+2019-12-11+at+2.59.02+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576094601628-M33C55DNGR54K0OLI4RJ/Screen+Shot+2019-12-11+at+3.02.53+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576094618049-ZQCJCQDZWUB1Y8G7WOEF/Screen+Shot+2019-12-11+at+3.03.11+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093404418-55R22PR6B7G9FXWXC04A/Screen+Shot+2019-12-11+at+2.42.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093489466-GTZWHAOL1RBQAF5G67V0/Screen+Shot+2019-12-11+at+2.44.12+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093541277-RZLWZ1L0KKW7QAM05XJJ/Screen+Shot+2019-12-11+at+2.45.19+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576093598714-EH5O49NLOYV31FUAY8XM/Screen+Shot+2019-12-11+at+2.46.11+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/2588be7b-88c6-4c80-bf39-e9616ee8f20f/Snapinsta.app_404267502_6653178451476232_7509376951758902382_n_1024.jpg Work - Kristin Ess Hair Kristin Ess Hair embodies affordable luxury hair care. As a Senior Copywriter, I led messaging and content strategy for Kristin Ess Hair across brand .com, domestic and international retailers, email marketing, ad campaigns and product packaging. My role eventually evolved to Brand Experience Manager allowing me the opportunity lead content strategy across brand .com, email marketing, paid social and new launches to develop timely and relevant content stories that drove key business metrics. Below you’ll find a selection of copy from some of my favorite projects. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/49106f4c-2383-448c-8282-cd6ff2c66b64/Snapinsta.app_403598341_890720462404959_4769766026800588016_n_1080.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/3e703b3c-e4f2-4c14-ae13-4549d1594b16/MicrosoftTeams-image+%286%29+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/f9b6693d-5a65-41e4-ab0e-f2c0b1ad526c/KEH+Bridal+Postcard.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/91a06841-0adc-40be-9f7b-8da1b0a7bf7c/Snapinsta.app_429661323_18341012125102430_142912447593955580_n_1080.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/ad20d76d-ea72-46d9-8ed5-ce999280ad8d/new+accessory+drop.jpeg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/48f47b9f-e1ae-47bb-a662-2e833938be74/April+10_Tone+Collection+VS+Glosses-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/c98fcc2a-4597-459e-8aa0-d06f6e6c707f/unnamed.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/5d2dd479-2598-4958-9cf8-f351f4d74c88/April+10_Tone+Collection+VS+Glosses-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/8c57d5f5-63d4-41df-a8da-991939b9afd6/April+10_Tone+Collection+VS+Glosses-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/c0ab0a63-1860-4901-b3f8-9d7a9417f638/447194273_1632476457607601_5279539207525624526_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/a058c2ec-4fd7-41a4-8b19-e221606920a1/444135607_850974726855333_6306048830002709468_n.jpeg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/3890814a-ab77-4192-95dd-60d595afde6d/440351844_408723175331658_4699513100256834603_n.jpeg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/a20b37ef-7aad-4265-8182-549ddf2ec8bd/Untitled+design+%289%29.jpg Work - Common Thread Collective CTC is an e-commerce growth & performance marketing agency that works with small to medium-sized D2C brands. I’m a Senior Manager, Creative Strategy who leads content strategy for some amazing beauty and personal care brands. In my role I define the high-level content strategy for paid social creative: including overseeing ad creation by writing creative briefs, partnering with design and seeing ads through approvals and reporting. Below you’ll find a selection of some of my favorite ads. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/3cc24894-6f7d-4c24-9bd8-bbd68866d43d/441884597_388015446924724_8248357005082385207_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/c6c131b2-d885-41c6-8426-a4383078dbbd/448245547_1037201954486792_6504775745065195130_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/d1ee0aee-cce6-41cf-8107-3230e1d415fb/448559686_852682573575014_7670916725668647889_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/3b09c74e-fadd-46cd-aeba-b631a7619210/441323892_947721080129235_9216032212305065289_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/0c2e0cb7-44b4-4a1c-8cb6-677c6baf4b2c/444203348_1146783646443096_1299460316642933470_n.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/affe23d4-f88b-424b-837c-7f7f15fbbf4b/442440582_7595026587199257_2444746685699200023_n.jpeg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549202377755-ZTJ2OUI3S1M6I3CA2TXY/1x1_18_12_06_Hansen_077.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549202487025-DSKT7WH0377B52GVZVGO/Look_07_141.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203095500-SGOTDPMKLFFU03LLQ2ZQ/RS_still1.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1576095074155-MNML4KKFP0PKG0O4AK2G/wyron-a-GY38n9WKjQI-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579293594846-VV563UQVJ3JJ5CNT33Z5/Screen+Shot+2020-01-17+at+3.39.18+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1718935115308-RTP9EZCSUFY2O2HQHA5U/Screen+Shot+2024-06-20+at+9.58.22+PM.png Work https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/f4106cd4-8607-42fc-a3f4-5c953d685129/Untitled+design+%288%29.jpg Work https://www.brittanywaterson.com/about daily 0.75 2024-06-23 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541253559982-DOW70VMO07I6ARWO67JD/IMG_4998.JPG About Hi there! @ The Met https://www.brittanywaterson.com/new-page daily 0.75 2020-01-16 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565703732857-8KEY19Q4PTFRKHN9PCDG/1x1_190320-Polish-Spills-365.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565704130143-K3QAZVJGKV0QHDGUFL71/10_10_11_Hansen_150.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083982039-H4YBZIPNDYDREYSQ5SL6/SallyHansen_PinkNailsGif.gif Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203320199-ARQ6J3SNXXU5KRRR4XP7/18_11_08_Hansen_615.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083926974-KK09KKBE5ATH0K1Z8G9C/SallyHansen_MultiColorGif.gif Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203353961-EDL9KPT31SH8Y3CWI2OS/18_11_08_Hansen_947.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565704299355-U2GCL0R6MP1OOKWIBG6W/Caviar_1-1.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579204410839-TH7D0O630CH1HUN69ZS8/1x1_191450-08-0347.jpg Miracle Gel - Miracle Gel Miracle Gel is Sally Hansen’s ultimate chip-resistant nail polish and their most popular nail color franchise. To continue to drive awareness, consideration and purchase I created visuals across various shoots that help position Miracle Gel as a go-to product for gel-like wear. As a Content Strategist, my role largely focuses on concepting nail looks—with an emphasis on trends, and overall aesthetic. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540086119406-0DD12ADQQOFDJG0CKL74/SallyHansen_Neon_SunsetSocial.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565704120539-DNFE39XOTI07Q1MTDAGH/10_10_11_Hansen_241.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565703851636-ZJF4OV7ZCJWXW5C5KPR4/1x1_190320-Claw-Shot-Model-1-Lemon-Chillo-130-R2.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540160685418-6T3QXRC7GQJGR67ZM4UK/%2BSallyHansen_ColorWhirl_NailArt1_018.v2_4-5.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540160725105-THQJ3ZG3T3HFKWRTOOVG/%2BSallyHansen_ColorWhirl_NailArt2_017.V1_4-5.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565703650605-93ICQUBFMRTXREQYP795/1x1_190320-Full-Collection-042-V2.jpg Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203457788-MB6E9ELW7CZ3C23UB9D8/GIF_Blue_1x1.gif Miracle Gel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565704316437-4ZAB6HOXKKR1JXZGRJ4L/ChampagneGummy_1-1.jpg Miracle Gel https://www.brittanywaterson.com/miracle-gel-summer daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083704064-AUVYOCQBWW7DSGJ5R7QQ/SallyHansen_Neon_MidnightStill.jpg Salon Neon Appliques https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083542470-VP6L1OM0E4AU7G94T0WO/16-9_MGlogo.jpg Salon Neon Appliques - Salon Neon Appliques Salon Neon was a limited edition trend product merchandised alongside Miracle Gel. This is one of my favorite projects because I oversaw nearly all creative direction of this shoot. Assets were educational and playful, living on both organic and paid digital media. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540083626808-T1QESLZD2EVVPXCJ6E35/SallyHansen_Midnight.gif Salon Neon Appliques https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540217354077-CK7TOWCTPVCNYZ12RDFY/SallyHansen_Neon_RoseStill.jpg Salon Neon Appliques https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540217143319-PAZPJDXSO5YIAY0B2CW2/NeonGif.gif Salon Neon Appliques https://www.brittanywaterson.com/new-page-1 daily 0.75 2020-12-30 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540129708019-OIDFWB7XNP7GRW1L2QZR/ShowerSpray_3.jpg E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135588374-EEMZKWTD734CFBBU6ETH/Sabrina-Magnifeyes-Color--Finished-Look.jpg E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541124966679-S793RF90POJG04LD61AW/Sabrina-Magnifeyes-Color--Finished-Look.jpg E-Content https://www.brittanywaterson.com/instadri-treatment daily 0.75 2020-01-16 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565701522194-1FRTENMVPV48N159469U/lineup02_191450-06-0265-2.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203624582-YDQDCRK48H0VUK8QVBM8/4x5_18_12_06_Hansen_365.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565701502633-RY0E9TRDJTIET7O27CWD/lineup03_191450-06-0265-3.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203884894-8CQM8BRU6BA0UAJ3NKOZ/sally-jelly-belly_pin-2-v1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203639539-FW2IB9CH7OPBJ81NA4YB/4x5_18_12_06_Hansen_274.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203764710-YK9PZHI1UZYN3UXY5B2R/1x1_191450-09-0389_V2.jpg Insta-dri - Insta-Dri Sally Hansen’s Insta-Dri relaunched with new packaging and shades in early 2018. Visuals for this franchise consist of nail art how-tos, lifestyle content and product shots. I was responsible for concepting trending nail looks and overall visual aesthetic. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565701750164-DKETF3EEQD1SPK6P4687/1x1_191450-02-0195.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540084610151-BNJR187NLZS8W6W5WU1N/SallyHansen_MetallicFrench_421.V1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203872416-PIHQ38TD3DCY9F4OSMTC/sally-jelly-belly_pin-3-v1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540084489112-TWLXBV1WDXA1VZ7A0CRB/%2BSallyHansen_GlitterAmbre_167.V1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579204007551-14XMHX82A75RSSH8PL7F/1x1-18_12_06_Hansen_Matte_MltnMauve_503.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540084408782-W70NF3ERVB0FEVM8R0I5/SallyHansen_CherryGIF_255.V1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565701589248-6G6NZ1ICABBHQDOBB9C1/lineup01_191450-06-0265-1.jpg Insta-dri https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565701718560-G2KZGH7GXGO5QK32V04Y/1x1_191450-15-0865.jpg Insta-dri https://www.brittanywaterson.com/treatment daily 0.75 2019-02-03 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549202024003-SZADTZPP4MVB9HVURMHO/1x1_18_12_06_Hansen_029.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540084885638-SKOXPC1XASZXI7WAFJIO/HAN_nologo.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130373975-GKSIBKRDYK12R1Z0DAHB/InstaDri_Brush.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130802459-7E2KGPHPRHRQIM5ACDYD/InstaDri_2.jpg treatment - Nail Treatment Nail treatment visuals often feature an educational element to help the consumer understand more about the products. For these shots, I was responsible for overall concept and art direction. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540084931429-7VONZ8F99MBUTITT9N0C/AHAN_noLogo.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130355194-0BSAODFQLRQZPM8YZ1OB/ColorTherapy_brush.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130436741-KP24V30NCCJK8MPZJG21/CREME_HAIR_REMOVER_FACE_1500.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130258506-ZX91GFK6FDL2ZT3OCMP9/RehabFamily.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130467958-6QCZLZY4O8OKE8PA7RNS/ALL_OVER_Wax1455.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130507805-E9ETOOL8H5X9GCD4DQPV/Brush+On+Cream.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549202006759-3ZYEJJPL05BFGIU3EC23/1x1_18_12_06_Hansen_183.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130231472-Q81X1QH3SSBZ69H83I8L/GelRehab.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130399718-OMZDO5GLDVSGS62R4HXL/Miracle+Gel_brush.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540130202682-1QH5G5M5R6T2U9QHGWTV/CuticleMassageCream.jpg treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540085008355-9BIIZI4H80I3E01POS1L/HAN_Claw_Nologo.jpg treatment https://www.brittanywaterson.com/rimmel-trends daily 0.75 2019-02-03 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087199769-LIGJE0RKSRFT7P5I52F2/image-asset.jpeg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549204184400-8VIORIIZ4K2EVRYO3QJL/Look_06_015.jpg Rimmel Trends - Rimmel Taking advantage of being on top of what’s trending in beauty, I am responsible for determining all makeup looks largely based on beauty trends. For Rimmel, we held monthly shoots to create trend-based content that would live in both paid and organic digital media. I work closely with an Art Director to determine content output and shot list per shoot. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203747178-QIGB8BMBSEODWPDBXE29/Look_05_150.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540086805997-3ECUMQYY5LPDA1WCZNKW/Rimmel_SmokyEye.gif Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087102556-XS30UA7SXYKKK6T6XZBQ/Rimmel_Portrait2_walgreens.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203759968-KHJB3X1JHBN45YFHPP8I/Look_04_152.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540086580062-G5A7AFS1XG1ZIUAX4OXU/end-frame-square.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087186313-0JJIYBXQLSOMK2NPK53H/Rimmel_Portrait_Target.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131922955-15W59L2JZ8UX0HWFAQFH/Rimmel_Electric_mascara.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549204696357-DNNRT9JK7LTXADXIQTKO/1X1_181218_Rimmel_Shot05_Group2_049_v2.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087126914-XZVW7ING8IENDGL09ZVS/Rimmel_Eyeliner1_walgreens.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549204607713-B6E60KMCN9IC09PWR46Y/1x1_181218_Rimmel_Shot05_Group2_116_v2.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540086749164-QH4IH2TBKIGRF908I6X8/Rimmel_NavyLip.gif Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087216863-PLSPXR8Q3P9LOWK4HNWN/image-asset.jpeg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131895664-LLNHQCZ8ISVGW7X32T1W/Rimmel_Electric_portrait.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087158523-EK2RWN8JUS5G163QEYXU/Rimmel_Eyeliner2_walgreens.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1549203736983-ECNX927ZXEK4TY48HSFV/Look_07_224.jpg Rimmel Trends https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540131910400-6YBGELOE81UO9GLYKWZO/Rimmel_Electric_eyeapp.jpg Rimmel Trends https://www.brittanywaterson.com/rimmel-gen-beauty daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087470810-GXPZL1I28W68ANTPO1Q1/Rimmel_Twotone_portrait.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540132009843-ULHCGZL574OOQ4OEU39X/Rimmel_Crease_portrait2.jpg Rimmel Gen Beauty - Rimmel at GenBeauty Rimmel commissioned my team to create a menu of trending beauty looks that could be re-created at ipsy’s GenBeauty conference. My role was to choose trending makeup looks that could be created with Rimmel’s products. I also worked with an Art Director to determine content output and asset type in order to create optimal and usable visuals for Rimmel. The content lived on iPads at Rimmel’s booth and looks were re-created for festival-goers by makeup artists. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087531607-CKXAFNYGQ70WP6RN8NYV/Rimmel_Liner_macro.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087514305-9CEGQUDSFM4JWNZ4WP8X/SallyHansen_Neon_SunsetSocial.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087500739-AD5Q71UAM4QU2T4F5GLB/SallyHansen_DowntownDusk.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087485031-41QKYT4WFY184OJ4K9KW/SallyHansen_PinkNailsGif.gif Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087450469-I1LE2SNBOSPV82TJVMAF/Rimmel_Crease_portrait.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087569578-VLNLHSU3B35NDF3H3LHW/Rimmel_redintro_ipad.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087567915-YUSLQAUNM8V5NF40MP3N/Rimmel_Crease_ipad.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087567576-2KUHWKTLXRRCKECATZQM/Rimmel_liner_ipad.jpg Rimmel Gen Beauty https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540087570601-4DP5XHGNOGP97WG5QTGR/Rimmel_twotone_ipad.jpg Rimmel Gen Beauty https://www.brittanywaterson.com/clairol daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088659437-56D9L0Q8YO1MP1JFXSXO/SallyHansen_GroupShotStills_1055_RGB.jpg Clairol https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088631844-A6TFQ21IUPW22QC780ID/Beamly_Clairol_0511_Still.jpg Clairol https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088284559-Y9LCJO8043X7URUVISSV/SallyHansen_PinkNailsGif.gif Clairol https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088573283-L301HPW1RKS0TEZIZQ9K/Screen+Shot+2018-10-20+at+10.22.11+PM.png Clairol https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088138056-YR7OF80JLG4G3NRT4ZXY/gif2.gif Clairol - Clairol Color Crave Based on survey data, we found that Millennials are most likely to shop for temporary hair color at Target, Clairol approached us to create how-to content for the launch of Clairol Color Crave, a temporary hair makeup. Using data and trend research, we came up with a simple and effective tutorial that would aim to educate the Target consumer on how to use Color Crave. https://www.brittanywaterson.com/covergirl-1 daily 0.75 2019-12-11 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088939379-LL8G8OFAFF9WN4BIL9KZ/Blotted+LipSquareCrop.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089663847-PQTH9DHFS46TOQ56543W/ShimmerLip_MS_516.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088995164-3UJL85AB8DK7JQRW67SB/blottedmauvelip.gif COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088801301-11EHU1H4EL1J51MM5EUZ/coppereye_1.gif COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089689630-YRLQZHW946TE2ARX5O6U/BoldGloss_MS_637.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089287399-7D8XPJBAXYS384AT2IKA/LK_08044_still2.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089151582-63FAZNEG8HQQA87DEAQY/mauvelip.gif COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089092605-GZCOP37NH734Q6YZIBRQ/Blotted+Lip_image+6.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089118258-6LRU6Y15S3WL396GKHN3/MatteLipSqCrop.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089216428-EPNANE4NDP0PLYV9RNKU/Matte+Lip_image+6.jpg COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088826997-MPQLAS4M3WEJT29WDI87/SallyHansen_PinkNailsGif.gif COVERGIRL https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540088770214-KHWH9VO7HF4BRCM7OX3N/LK_08044_still1.jpg COVERGIRL - COVERGIRL COVERGIRL challenged my team to create transformational makeup looks to be used across digital media. My role was to craft trending beauty looks that would help position COVERGIRL as an authority in beauty trends and also as a brand with strong product payoff. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540089641678-U8XIHLCC372ZSVD1N0OD/Underbrow_MS_1126.jpg COVERGIRL https://www.brittanywaterson.com/sally-hansen-econtent daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540091275336-78WRY8V7ZW3W643X9RWC/Screen+Shot+2018-10-20+at+11.07.30+PM.png Sally Hansen E-Content Walmart.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090863005-G39TI8DUSQQUPKJSF0SX/Screen+Shot+2018-10-20+at+11.00.38+PM.png Sally Hansen E-Content Ulta.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090653685-VN5VT525CE0HPAHJK7PG/SallyHansen_DowntownDusk.jpg Sally Hansen E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090669198-FYTZEPU9MPLKUMAF37NZ/All+Over+Wax_2.jpg Sally Hansen E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090690356-49LP4GLPSKI81PYE5652/All+Over+Body+Wax_3.jpg Sally Hansen E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090034435-VJBG8ZNF73WDG6XFQF4J/Screen+Shot+2018-08-29+at+9.07.18+AM.png Sally Hansen E-Content - Body & Depilatory (B&D), Nail Care The goal for this project was to provide the Sally Hansen Global team with enhanced content to be used across all e-retailers for their priority Nail Care + B&D SKUs. Assets were created using best in class strategies and recommendations for e-content. The scope of this project included shooting original imagery and writing SEO copy. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540091468502-TIH3H2DT0FE63VM35J2L/Screen+Shot+2018-10-20+at+11.10.50+PM.png Sally Hansen E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090303501-Q1P48DOHZ49H0MC994M1/Screen+Shot+2018-10-20+at+10.51.24+PM.png Sally Hansen E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540090715303-Y8C7LXUE8QAXLFVGFM87/All+Over+Body+Wax_5.jpg Sally Hansen E-Content https://www.brittanywaterson.com/rimmel-econtent daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135166809-633SYBSXMYMLDUSI39GY/numbered-palette.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540136713819-YYFG12GQ2EUP4OIWKA2R/Rimmel_Provocalips_portrait.jpg Rimmel E-Content Walgreens.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540157508113-0RSP16XBLVFX3LS9O72F/walmart.jpg Rimmel E-Content Walmart.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135412117-VPQK4FZTXCCJI7V5NHMO/Sally_InstaDri_VavaViolet_still.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135149143-VTEVR324TI2W3YPY9I5J/Magnifeyes-Ultraviolet---Finished-Look-2.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135396601-5DUX3FHKB5K62MFAXMSB/step-2+%281%29.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135316939-IO6KXGNOY0KRV488Z52C/after.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135187728-VLS1XDC7PFI6YAHZS71A/Magnifeyes_Ultra_Violette_Palette--Swatch.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135286143-K5HWLWI4EKBH17JX9XXR/step-2.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135274979-JYUIWUSV1Q11JM55F4HO/step-1.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540136615985-U0LFVM6WFLVM4168HE4A/rimmel102.jpg Rimmel E-Content Target.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135300249-6V8NK9CPLSUG0LFHXN7H/step-3.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135383753-ND6CCTP3DEQQVPT68XCP/step-1+%281%29.jpg Rimmel E-Content https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540135508587-8TDO6GWNKSXO3EIGLX7J/Sabrina-Magnifeyes-Color--Finished-Look.jpg Rimmel E-Content - Rimmel E-Content The Rimmel local marketing team tasked us with creating enhanced content to be used across all e-retailer sites. Rimmel was lacking content that featured their new visual identity and displayed products across multiple skin tones. The output of this project included +250 new assets across 3 different skin tones in Rimmel’s new visual style. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540157123558-KT1141SZNULRCUJMVCPA/CVS.jpg Rimmel E-Content CVS.com https://www.brittanywaterson.com/opi daily 0.75 2018-10-21 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540159588769-UBUI2Y01A2QSPU2A8HJ0/Screen+Shot+2018-10-21+at+6.06.07+PM.png OPI Washington DC https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540159160505-G9ZJAEU5LC065K6ECCMW/Screen+Shot+2018-10-21+at+5.58.48+PM.png OPI Washington DC https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540159476051-9KUHSUPU27KKX42Q2OEX/Screen+Shot+2018-10-21+at+6.04.06+PM.png OPI Washington DC https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540159315955-758UQVY4XXN3U0SW512J/Screen+Shot+2018-10-21+at+6.01.40+PM.png OPI Washington DC https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1540159199963-ETOP0WI8738F6CTY440S/Screen+Shot+2018-10-21+at+5.59.04+PM.png OPI Washington DC https://www.brittanywaterson.com/emails daily 0.75 2024-06-21 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541436438226-AI2KTMNYRGGP3CGEYOY4/10.22.18.jpg Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579208488106-OX1XINI1VKO5H6ETQYA6/Halloween_2_Email-v1.gif Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541436702339-4YLNOKA8ZAOATTYSBP5D/color-whirl-email_v3.jpg Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1567513781097-42APTXNWE13HT2222U5E/national-lipstick-day.png Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579208549365-YTDV85V8WZVRE3AQH6B9/90s_Email.gif Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541436578213-I34E74GMPLGVCMHARYSI/miracle-gel-V2.jpg Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1567513766710-HE49O6Q0KETISVPBFIXK/prime-day-1_v2.gif Emails https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1567527630925-SJK7EZR6RT742AN8DI8Z/wonder-wings.jpg Emails https://www.brittanywaterson.com/rimmel-stay-matte daily 0.75 2018-11-05 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541443045009-2VD437STI89O4WXS9SR8/Screen+Shot+2018-11-05+at+1.37.04+PM.png Rimmel Stay Matte https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541442018998-0GWGLQPH46HEXL0U8AVX/Screen+Shot+2018-11-05+at+1.19.51+PM.png Rimmel Stay Matte https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541441652550-OCSXM8VVVUIJEASTRHRH/StayMatte1.png Rimmel Stay Matte https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541442094907-34UPGNRM5E6UTMCBX2OB/Screen+Shot+2018-11-05+at+1.21.13+PM.png Rimmel Stay Matte https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1541441667542-9BC27DPSIRW8CBXU8BE6/staymatte2.png Rimmel Stay Matte https://www.brittanywaterson.com/sally-copywriting daily 0.75 2020-01-16 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579205132024-R8YO2KDBSP2N7I49NNGD/Screen+Shot+2020-01-16+at+2.59.24+PM.png Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579205174094-SDOF2VFXW77FGUQPWIQE/Screen+Shot+2020-01-16+at+3.02.00+PM.png Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579205088342-2KIWDO4FVWCVRCBXGMNR/Screen+Shot+2020-01-16+at+3.04.29+PM.png Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203872416-PIHQ38TD3DCY9F4OSMTC/sally-jelly-belly_pin-3-v1.jpg Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579204980376-68XYKUP5XI39I59P9653/Screen+Shot+2020-01-16+at+3.02.35+PM.png Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579205003443-VLNKWUQFG7D4MHSUPDSJ/Screen+Shot+2020-01-16+at+3.02.22+PM.png Sally Copywriting https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203884894-8CQM8BRU6BA0UAJ3NKOZ/sally-jelly-belly_pin-2-v1.jpg Sally Copywriting https://www.brittanywaterson.com/pride-2019 daily 0.75 2019-08-13 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702835995-Q4DQ39U4A1JLV45VRGH8/1x1_Glitter-Box_047_Main_f1_srgb.jpg Pride 2019 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702608361-QTPVBV3FEYPZ5RD5EAGU/1x1_Hali-Beauty_043_f1_srgb.jpg Pride 2019 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702731985-NLSRUX03Y8A0GD296A8F/1x1_Sebastien-Glitter-Hand_005_f1_rgb.jpg Pride 2019 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702639975-6CI7SJYEQ26XNY2NVMQB/1x1_Sebastien-Beauty_048_f1_srgb.jpg Pride 2019 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702206074-3W2RM6P87FTTR726MA3L/1x1_Heart-Spill_009_f1_srgb.jpg Pride 2019 - Pride 2019 Stand proud and empowered with Sally Hansen’s bright and beautiful Pride Collection. As a brand founded by a self-made, entrepreneurial woman who wasn’t afraid to speak truth to power and stake her claim in the world, Sally Hansen couldn’t be more proud of its new XTREME WEAR PRIDE collection, timed to celebrate Pride month this June. Comprised of bold and assertive shades, the new Pride Collection lets you express your unique personality. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1565702856843-69681C0RLJNLD983RVZA/1x1_Nails-Double_017_f2_rgb.jpg Pride 2019 https://www.brittanywaterson.com/cg-clean-fresh daily 0.75 2020-01-31 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1580488302408-WGXO4UGHFU9MBFV6KQDG/IMG_8425.PNG CG Clean Fresh COVERGIRL #CleanFreshHype TikTok Hashtag Challenge https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579202467389-A0T7S3X81NT1AINM0O3C/Lili_national.jpg CG Clean Fresh - COVERGIRL Clean Fresh Collection Introducing COVERGIRL’s new Clean Fresh collection for healthy, natural skin, featuring Lili Reinhart. I supported this campaign launch through content strategy across various touchpoints including paid and organic social, TikTok activation, email marketing, programmatic and enhanced content creation on retailer.com and brand.com. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579203312704-SW6024R9I1IT2ICSTFF9/CG_CLEAN_FRESH_.gif CG Clean Fresh Clean Fresh email https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1580488344945-4017GJA0OFYL7F9UV2X2/IMG_8426.PNG CG Clean Fresh COVERGIRL #CleanFreshHype TikTok Hashtag Challenge https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579200803547-5NNNEBYZ2AOXJXBAQJ1P/UltaCleanFresh.jpg CG Clean Fresh Clean Fresh activation on Ulta.com https://www.brittanywaterson.com/exhibitionist-eyeliner daily 0.75 2020-01-17 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579290847850-SQ6DCMX3WY2LLUB4M13I/Look_03_24HR_Kohl_Eyeliner_Look2_Aissata_0024_Rtch.jpg Exhibitionist 24Hr Kohl Eyeliner - COVERGIRL Exhibitionist 24Hr Kohl Eyeliner Introducing COVERGIRL’s new Exhibitionist 24Hr Kohl Eyeliner in 6 rich jewel tones and metallic shades for amazing color that lasts. I supported this product launch through content strategy across various touchpoints including paid and organic social, email marketing and enhanced content creation on retailer.com and brand.com. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1579291145923-BMJRFEK5YZPC29C729FA/Screen+Shot+2020-01-17+at+2.58.19+PM.png Exhibitionist 24Hr Kohl Eyeliner Enhanced product page on COVERGIRL.com https://www.brittanywaterson.com/long-form-writing daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1580668683534-X5QNGU77HMTHR1599PNQ/iRvYs9ej.jpg Long Form Writing - brandchannel.com https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609424520153-YO6Y6LSD7DFP6EP2CR3A/header-banner-mobile_x800.png Long Form Writing - Splashe Splashe https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609424595038-D7UCXSOBZMPUSPFJ6W0Z/interbrand-logo.png Long Form Writing - Interbrand https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1609424745078-ER4190YIAHKY0HSTL8LB/IMG_0515.jpg Long Form Writing - Interview with artist Richard Phillips https://www.brittanywaterson.com/blog daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1590514288246-9QU2M2GETORQL9FZB6GK/66267887_180634486275653_4654999868162454819_n.jpg Blog Megababe Beach Paint https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1595782789365-NHPBY0THVO3OU1O7BAY3/100786328_2497593830554059_4241048726668954377_n.jpg Blog Glossier “G” Hoodie in Animal Crossing: New Horizons https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1586450946468-ZB9BC3JT72UIWFHBIV88/Screen+Shot+2020-04-09+at+12.48.53+PM.png Blog image from @verawandel https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1588718752467-QTQO1U2HXK16INX0CKTX/Export060518_OliveJune13786_720x.jpg Blog Olive & June nail stickers https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1589838986170-KGVTZTIH9OBH6A9FL4PQ/coola_pdpimagerefresh_cl10034_eb_v1_1_660x.progressive.jpg Blog Coola Sun Silk Drops https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1588088948849-W51OLW9Y9QNYI33DEQYO/Screen+Shot+2020-04-28+at+11.48.50+AM.png Blog Cove supplements for migraine preventative treatment https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1586873671031-MOMR8YELHI95LUYSBC5I/Screen+Shot+2020-04-14+at+9.51.19+AM.png Blog The Melodist by Aesop. A product offering of “domestic formulations that instill a welcome sense of aromatic quietude to all interior spaces.” https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1605228185117-DGMLR0WR1K9ITSHJXO1B/cloud+paint.jpeg Blog Glossier Cloud Paint https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1589299084724-QRZSHXTU54GDWK37Z97S/barbicide-certification.png Blog https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1598628623621-VYI6IONQIV3L5KW4X3H4/Supreme-Pat-Mcgrath-labs-collab.jpg Blog Supreme x Pat McGrath https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1586450875146-KV2UFVU5OK4FMF1DR9L8/Screen+Shot+2020-03-30+at+11.56.28+AM.png Blog The Nue Co. Functional Fragrance - This is an anti-stress supplement delivered in the form of a unisex fragrance. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/825fefec-3d36-4c8d-b1c9-f36f20cf7f82/94C4CE28-6120-4220-A6F2-4EC0C594F414.jpeg Blog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/644f63ce-bd22-47b6-b2d3-a170ce079bd9/602179070ad3230004b93c28.png Blog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1592326607533-XGRPSX41MMURV9AUMBIV/Screen+Shot+2020-06-16+at+12.23.00+PM.png Blog Sephora 15% Pledge https://www.brittanywaterson.com/future-trends-covid daily 0.75 2020-04-09 https://www.brittanywaterson.com/focus-zen daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1585583809373-KDKVJDKUJ67JK2RKQSB8/Screen+Shot+2020-03-30+at+11.56.28+AM.png Finding Routine in a Pandemic: Focus & Zen The Nue Co. Functional Fragrance - This is an anti-stress supplement delivered in the form of a unisex fragrance. https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1585583962252-EC0X95WDNZ1Y95743FVY/AntiSocial.jpeg Finding Routine in a Pandemic: Focus & Zen IGK Antisocial - Overnight hair mask that contains an aromatherapy element meant to help users fall asleep and stay asleep. https://www.brittanywaterson.com/no-place-like-home daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1586872862428-2W64AO5L6FJR2VZWF5HE/Screen+Shot+2020-04-14+at+9.51.19+AM.png No Place Like Home The Melodist by Aesop. A product offering of “domestic formulations that instill a welcome sense of aromatic quietude to all interior spaces.” https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1586873493728-EWYKDCKXPK6O5KQEYJQ4/Screen+Shot+2020-04-14+at+10.11.00+AM.png No Place Like Home Super Rouge x Mathilde Cabanas Hand Cleansing Spray by Kerzon https://www.brittanywaterson.com/healthcare-its-a-lifestyle-brand daily 0.75 2020-04-28 https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1588089068318-GE6JUN2EYO8L0PFZV0SP/84606461_194075381662055_787945786570542867_n.jpg Healthcare, It's a Lifestyle (Brand) hers prescription Valacyclovir for cold sores https://images.squarespace-cdn.com/content/v1/5bca431f2727be3fef479d0c/1588088948849-W51OLW9Y9QNYI33DEQYO/Screen+Shot+2020-04-28+at+11.48.50+AM.png Healthcare, It's a Lifestyle (Brand) Cove supplements for migraine preventative treatment https://www.brittanywaterson.com/nailing-down-the-future daily 0.75 2020-05-12 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